Facebook says that they are making three big changes to its NewsFeed algorithm that could mean the social media traffic may be over soon, bad news for Facebook publishers.
Facebook publishers and Facebook page owners have taken advantage from the social network traffic. Facebook publishers post content to Facebook with links, and Facebook users can view and interact with it.
Facebook product manager Max Eulenstein and user experience researcher Lauren Scissors wrote in a blog on Tuesday saying "We want to let you know about a change that may affect referral traffic for publishers".
Here are the changes made by Lauren Scissors and Max Eulenstein:
1. Facebook users will now be able to see more than one NewsFeed post from the same source in a row. They have stress out that Facebook users who don't see much content in their feeds can start seiing more.
2. Facebook will start prioritizing NewsFeed content posted by friends.
"It's ensuring content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in NewsFeed so you are less likely to miss it," Facebook stated. Users will still see content from news organizations and Facebook pages you enjoy.
3. Facebook will begin hiding posts that say what your friends have liked or commented on.
This is one of the "bad news" for the publishers. It could diminish a publisher's second-hand reach. "This update will make these stories appear lower down in NewsFeeds or not at all," Facebook stated.
This updates should be rolling out over the next several weeks, according to a Facebook spokesperson.
The New York Times reported that a few publishers may soon be publishing articles to Facebook directly before posting them to their websites.
The impact on the publishers, however, will vary considerably. What you see in your NewsFeed depends on a variety of factors, such as the pages you follow, the content you interact with, and you're close friends. Even so, if your Facebook friends that you interact with a lot are constantly sharing stories, you might still see those high up in your NewsFeed, a Facebook spokesperson explained.
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